It is no secret that we are in the middle of a smartphone revolution, with 7.5 million Australians using the Internet primarily from their smartphone or mobile electronics (Ipads, tablets etc) to complete tasks usually achieved on a computer, such as browsing the news or online shopping. Given this statistics, it is evidently clear that not only do businesses need to make sure that they have a strong virtual presence, but that this presence is maintained on any mobile platform.

However quite often online companies fail to make sure their website is mobile compatible, resulting in consumers struggling to shop due to a lack of functionality. Without a smartphone counterpart, it may prevent even long-term buyers from accessing your website, thus losing potential sales. In order to maximise profit and customer satisfaction, this issue needs to be dealt with.

The invaluable Magento Mobile Theme extension which you can set-up to your Magento Store can accommodate this mobile electronic epidemic. By utilising the Magento extension, it can provide you with a fluid design appropriate for any mobile device to fit with your current Magento theme website.

HOW?

Mobile Platform Detection

The Magento mobile theme can automatically detect if a shopper is browsing your website via a non-desktop device and adjust the layout accordingly. This then leaves the consumer with a perfect mobile supported website, where the user can smoothly complete any shopping transactions via a simplified mobile interface.

Easy Navigation

Optimising drop-down menus is a fundamental feature of any successful mobile website design. By cataloging your products vertically specifically for the mobile view, the Magento mobile theme keeps your online shop organised on small screen devices and maximises navigation for your user.

Visual Appeal

Smaller screens don’t necessarily have to mean less aesthetics. The Magento mobile theme extension allows you to configure visual settings, from colour themes to layouts, specifically for your mobile platform. This will ensure that it will tie in nicely with your current Magento website theme.

International Sales Friendly

Accommodating for the growth in international sales, Magento makes sure that there is no need for currency conversion confusion by allowing your customers view your products in their own language and dollar.

Essential Cart and Profile tabs

Although there is limited screen space, the Magento Mobile Theme extension makes sure the crucial components are prioritized. By having separate corner tabs for your customer’s personal profile and shopping cart, accessing their information and pending purchased items is easier and means guaranteed satisfaction.

Responsive promotion strategies

The Magento Mobile Theme extension not only transforms your website into a mobile accessible platform, but it can also assist with promotion strategies. Responsive slideshows with various effects are available to help showcase your products in an effective and appealing manner.

No reloads

In addition to its usability, the Magento extension makes sure there is no hassle of continuous screen reloads. This can be quite efficient in areas such as website search, font increase and instant add-to-cart options as well as horizontal picture sliders to allow your customer to scroll through product images with little difficulty.

WHY?

As individuals spend more time on their phones, catering to the tech-savvy consumers is essential to corporate adaptation. Businesses need to start acquiring knowledge of their smartphone-influenced audience, gain an understanding of the current mobile market and know how to meet this growing online demand. Comprehending this mobile market is vital to a successful business for the following reasons:

We now live in an on-the-go society.

Modern consumers are now strapped for time between work, study, travel and personal agendas. The convenience of a smart phone allows them to complete tasks regardless of where they are – including online shopping. Neilson Study has revealed that 45% of online sales are made through smartphones, which only further supports the notion of utilising the Magento Mobile Theme extension. In order to keep meeting your sales goals, you must be able to cater for all platforms.

You are targeting a new customer demographic.

Society is electronically driven and in order to allow your company to thrive, you must be able to adapt to these changes. Accessing the Internet is no longer limited to desktop computers and you must account for the possibility some of your consumers may only rely on a mobile electronic to complete their tasks. In order to be able to continue meeting or exceeding sales targets, a mobile theme is necessary.

Financial Viability

Consumer studies have suggested that average orders from smart phones are greater than the average orders from a desktop comptuers. Hence it is imperative for business owners to tailor to this sector. Magento Mobile Themes creates the perfect high-end shopping experience via a smooth and impeccable mobile design, which will only boost online sales.

Aside from our Magento Mobile Theme extension, Acidgreen also provides customizable home page mobile store view, touchscreen gallery with gestures support, multistore support, Magento Enterprise compatibility and more, to ensure the success of your online company. Contact us today.