If you're already on the world's largest networking platform, it's strongly advised that you sign up. It's not just a space that allows you parade your digital resume your future employers to see. It can also be an immensely powerful tool for individuals and companies looking to make new connections and build their profile/brand, especially if you're a start up. Below are reasons why your eCommerce business should be incorporated into your eCommerce marketing strategies.

eCommerce Marketing Strategies: LinkedIn and it's benefits

1. Professional Branding

The Internet is where everyone gets their initial opinions about you, whether you're an individual or a company; and more often than not, first impressions matter. Although Facebook, Instagram and Twitter are great social media utilities to use to gain mass followings and popularity, LinkedIn gives you a more classy edge as a business. By having a strong, optimised LinkedIn profile, you are ultimately branding yourself as a high performing professional company. With over 200-million users, you'd only need a tiny percentage to pay attention for your business to be valuable.

2. It's A Trusted Source

The number of people utilising LinkedIn is growing at an exponential rate, with 35% of users logging in on a daily basis. When a survey was conducted, 87% of users said they joined the networking site because they believed it supplied information that was more trustworthy than social media pages where it's quite easy to come across fake profiles distributing false data. LinkedIn's credibility stems from the thorough checks and balances in place to weed out dubious profile, so you can be assured that there is a high level of professionalism. So by utilising LinkedIn within your pool of eCommerce marketing strategies, people are more likely to take you seriously.

3. It's Business Focused

Unlike other social platforms, the whole notion of LinkedIn is to provide people with a platform where they can connect with others on a strict corporate network level. They're not there to date, update what they did on the weekend, or have a rant on how bad their day was. LinkedIn is simply for business and is populated by people who are interested in the like. Having your company present means you can be reassured you're being met with business focused individuals who will take you seriously and be a prospective customer know to take note for any of their connections who may benefit from your products or services.

Although other social media sites such as Facebook seem to be obvious go-to when launching your e-Commerce business, the population is vastly mixed and you're more or less gambling your audience reach. Business people benefit the most by building relationships with other businesses and creating a ripple effect with connections. LinkedIn is a dedicated venue designed to connect potential customers to your products or services.

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