Magento to expand investment in the B2B sector

Acidgreen News: Magento Australia - Launched by leading business-to-business ecommerce provider, Magento, the Magento B2B Program was launched yesterday in light of their expanding investment in the B2B sector. The eBay Enterprise company offers innovative features and the fastest time to marketing through this Magento platform and partner ecosystem.

Forrester Research Inc. has recently claimed Magento as a strong performer among the top eight B2B commerce suite vendors in their report “The Forrester Wave: B2B Commerce Suits, Q2 2015.” This accomplishment is also partnered with eBay Enterprise being cited as the number one ecommerce platform provider on the 2015 Internet Retailer Top 1000 and the 2015 Europe Top 500 for the third and second year in a row respectively.

This comes to no surprise – research as indicated that 93% of B2B buyers prefer to purchase online with self-serve information and ordering options from their vendors.

“Distributors and manufacturers favour the Magento commerce platform because they can curate consumer-like experiences for their buyers and still take advantage of Magento’s flexibility to customize any aspect of the order flow to match their unique business requirements,” said Mark Lavelle, senior vice president and general manager of commerce technologies, eBay Enterprise.

“These factors, combined with our fast-to-market and the global reach of the Magento ecosystem, are the reasons why we’re the top choice for B2B applications and why we’re continuing to invest heavily in this area.”

Powering more than 240,000 sites globally, Magento remains the most popular platform on the market according to a 2015 global commerce share report by Hivemind. Extending itself beyond the simple software function, Magento brings the power of its open source ecosystem to ensure rich innovation for B2B clients. A number of B2B expert partners have been tapped through our Partner Initiative to help launch the first phrase of the Magento B2B Program, including Alpine Consulting, Demac Media, eWave, Gorrilla Group, Redbox and X2i.

“Magento Enterprise Edition has a robust set of APIs that make it easy to integrate with other external business systems and adapt to changing business needs,” said Kaushal Shah, Magento ecommerce practie leader at Perficient. “The customers we work with value Magento for its state of the art commerce capabilities to create the consumer-like experiences B2B buyers expect.

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